Choosing the right platform for your website or online store can make or break your business in 2025. As a web designer and product strategist, I’ve helped brands grow using both WordPress and Shopify, and I know — the choice depends on your goals, not just the platform.
Designing a website isn't just about making things look good — it's about solving problems, telling a story, and guiding users. Over the last few years, I’ve developed a proven web design workflow that delivers not just beautiful interfaces but also measurable results.
AI is not the future — it’s the now. As a product strategist and web designer, staying productive while juggling multiple projects is key. That’s why I’ve integrated tools like ChatGPT, Notion AI, and others into my daily workflow to automate repetitive tasks, speed up research, and streamline content delivery.
Launching a new website in 2025? Before you hit publish, make sure your site is optimized for visibility, speed, and success. As a web designer and strategist, I follow this exact SEO checklist with every site I launch — because missing even one step can cost rankings and traffic.
Whether you're just starting your freelance journey or refining your tool stack in 2025, having the right (free) tools can save you time, money, and stress.
In this case study, I’ll walk you through how I helped a Shopify-based eCommerce brand increase their sales by 40% — just by improving their SEO strategy.